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This Future Letter focuses, what is important for having the right products in future. This will decide for long-term living on planet earth. Everybody should make familiar with these influences, distinguishing between product priorities for future and product criteria for user (key to success).
Main points are:
- Product priorities for future
- Product criteria for user
- 4x4 matrix of product characteristics
- New product boundary conditions for development
- Role of peoples knowledge, training and motivation
- What are the mainly relevant criteria for new products?
- What are new product boundary conditions for development?
- What are the requirements for product`s lifetime?
- What are new targets, which should be fulfilled by new products?